What does a call you don’t take actually cost you?
The sum needs two numbers you already know. The result surprises almost everyone.
3 min read
What you get out of it
In most trades, two or three recovered calls a month are enough to pay for the subscription.
Two numbers and one multiplication
The first: what an average customer is worth to you. A table for four, a call-out, a building quote, an order. You roughly know it. The second: how many calls ring out in a week. Multiply. That is all. Even on the most cautious assumption, the result usually dwarfs the price of a subscription.
The trouble is that it is invisible
An unhappy customer, you hear about. A customer who got no answer, you will never know they called. They appear in no report, no till, no statistic. It is the only loss in your business that leaves no trace — which is exactly why it never gets fixed.
What you can measure in the first month
Once the agent is in place, every call leaves a trace: who called, at what time, what they wanted, what was decided. After thirty days you are no longer guessing: you count the bookings and orders that came through it, and compare them to the month’s price.
Common questions
- How do I know how many calls I miss today?
- Your mobile or landline keeps a record of unanswered calls. Look at a normal week, not a quiet one: that is the figure to use in the sum.
- How long before I see the difference?
- From the first days, since every call taken shows in your dashboard with what came out of it. The full month is mainly there to compare against the subscription price.
Topics covered
- cost of a missed call
- missed calls lost revenue
- phone answering return on investment
- losing customers on the phone